The one-year deal will see Bendigo Bank feature prominently across the club’s home, away and finals uniforms, with branding on both sides of the playing shorts. The bank will also be visible on game day through baseline signage, courtside hospitality and digital engagement, including a dedicated eDM to Bendigo Spirit members.
Importantly, the partnership also includes a women’s leadership initiative, providing Bendigo Bank with the opportunity to host a female player or club leader at an internal or customer-facing event. This activation reflects the shared values of both organisations in championing women’s sport, leadership and community connection.
Dan Jackson, General Manager of the Spirit, said the club is thrilled to welcome Bendigo Bank as partners in 2025.
“We’re incredibly proud to have Bendigo Bank on board. There’s a natural synergy between our organisations, who are both deeply rooted in Bendigo and committed to making a positive impact in the community. We’re excited about what we can achieve together this season.”
Bendigo Bank’s Chief Marketing Officer, Sarah Bateson, added;
“We’re excited about this partnership and ready to cheer on Bendigo Spirit – a dedicated and inspirational group of women succeeding at the highest level. Bendigo Bank is committed to gender equality and supporting initiatives that empower women. We’re also proud of our regional heritage and our support of initiatives that strengthen the social fabric of the communities in which its people live and work.”
The Spirit’s title defence gets underway on October 19, when they host fellow 2024-25 Grand Finalists, Townsville Fire, at Red Energy Arena in Bendigo.
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